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Terms of Service

Last updated · June 3, 2026

These Terms govern your use of the Replay website and the Replay AI Game Journey Orchestrator service. By submitting the pilot application or using the service, you agree to these Terms.

1. The service

Replay is an AI layer that sits on top of your mobile game's existing analytics and push stack. We accept game events, generate retention journey scenarios for human approval, deliver push notifications and in-game cards through providers you nominate, and return a holdout-controlled report.

Replay does not replace your CRM, backend, push provider or analytics. We integrate with them.

2. Pilot

The 2-week pilot is a fixed-scope engagement: one game, one to two journeys, one holdout report. Pilot fees are agreed in writing before work starts and invoiced 50% upfront, 50% on delivery of the report.

3. Acceptable use

  • You must own or have explicit permission to send events from the games you integrate.
  • You must not use Replay to send messages prohibited by your platform store (Apple, Google) or by local law.
  • You are responsible for player consent for marketing communications in your game.
  • You must not attempt to reverse-engineer or resell the service.

4. Approval-first

Every journey proposed by Replay requires explicit human approval inside your studio before it ships. Copy, timing, rewards and channels are all visible and editable. We will never silently change a live journey on your behalf.

5. Fees and payment

Pilot pricing ranges from USD 500 to 1,500 per game. Post-pilot SaaS tiers begin at USD 249/month. Prices are in US dollars, exclusive of any local taxes. Invoices are payable within 14 days. Late payments may pause delivery until cleared.

6. Cancellation

You can cancel a monthly SaaS subscription at any time, effective at the end of the current billing period. The pilot is fixed-scope and cannot be cancelled after the event map is delivered, but unused journey slots can be carried over by mutual agreement.

7. Intellectual property

Replay's SDK, dashboards, scenario library and report templates remain the property of Replay. Journey copy generated specifically for your game, once approved by you, can be used by your studio freely.

8. Confidentiality

We treat your game's event data, retention numbers and pilot results as confidential. We may reference the engagement publicly only with your written consent.

9. Warranty and liability

Replay is provided on an "as is" basis. We do not guarantee specific uplift numbers in advance — the holdout report measures the actual lift on your game. Our total liability is capped at the fees paid by you in the preceding three months.

10. Changes

We may update these Terms. We will tell you about material changes by email at least 14 days before they take effect.

11. Governing law

These Terms are governed by the laws of Cyprus. Disputes will be heard in the courts of Limassol.

12. Contact

For any question about these Terms, write to us at 17 Gordonos 3070, Limassol, Cyprus, or call +1 928 393 3088.

Replay

AI Game Journey Orchestrator. Event → next UI step → holdout report. Built for Unity-first mobile studios.

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17 Gordonos 3070,
Limassol, Cyprus

+1 928 393 3088
© 2026 Replay. All rights reserved. Built for mobile game studios.